THE COMPANY

The Company, established in 1925, is one of the oldest tea merchant in Singapore and the “Shepherd Boy On Buffalo” trademark has been its symbol of quality chinese tea since then. The Company is one of the few in Singapore which blended their own tea leaves using the traditional style.

THE MISSION

The Company strives to deliver quality products and value-added services to the customers and view the relationship with the customers as partnership as partnership better defined the “Win-Win” environment.

THE PRODUCTS

The Company has been recognized as the distributor of quality tea leaves to the Commercial Market including Jasmine, Puer, Oolong, Tie Guanyin.

In the Retail Market, the Company is renowned for its premium grade tea leaves.

The house brands and renowned tea leaves of the Company includes:
1) Renowned Unknown Fragrance (著名不知香)
2) Preeminent Fragrance(超級香极极)
3) Royal Daffodil (武夷水仙王)
4) Charm of Buddha Palm (安溪佛手神)
5) Royal Red Robe (正岩茶王大红袍)
6) Dragonball Supreme (工夫龙珠茉莉)
7) Dragonwell Supreme (特级龙井茶)

These tea leaves are mainly imported from the provinces in China due to the geographical advantages that China has over other countries as far as tea leaves are concerned. The tea leaves are purchased only after rounds of careful selection. When the tea leaves arrived in Singapore, they are further processed and blended, without any artificial flavouring and colours, to suit the taste of the local people.

The Company also provides custom solutions to customers with special requirement.

THE CLIENTELE

Apart from being the market leader in the renowned Singapore delicacy, “Bak KutTeh”(Pork Ribs Soup), segment by supplying its house brand tea leaves including “Renowned Unknown Fragrance” (著名不知香), to 90% of the population,
The Company is also supplying Chinese tea leaves, tea accessories and gift packages to the hotels, restaurant and tea houses including:

1) Grand Plaza Park Hotel (Park Palace)
2) Intercontinental Singapore
3) Goodwood Park Hotel Singapore
4) Pan Pacific Singapore
5) River View Hotel
6) Din Tai Fung Restaurant
7) Paradise Group of Restaurants
8) No Signboard Seafood
9) Miao Yi Vegetarian Restaurant Pte Ltd
10) Yum Cha Restaurant
11) Liang Kee Teochew Restaurant
12) Old Hong Kong Group
13) Fortun Ate Restaurants

Export businesses are also established through direct export and partnership.

THE ACHIEVEMENTS

Over the recent years, The Company has gone stages of revamping its systems and ways of doing business. Although The Company is still in the process of revamping, significant improvement has been witnessed. The Company has enhanced its corporate image through active participation in functions and activities including the followings (See Annex 1 for details):
1) National Kidney Foundation Health Awareness Programs
2) Social Functions By The Local Communities
3) Charity Events By The Various Social Organisation
4) Schools and Varsity Events
5) Local Arts Events

The Company has also move its accreditation to a higher level when it attained “The Merlion” status awarded by The Singapore Tourism Board in year 2001, with the specially designed wooden box for storing the tea leaves.

THE DIRECTIONS

More quality tea leaves bundled with specially designed packaging and business
concepts are expected as The Company geared itself into the retail sector and the upmarket segment of the wholesale sector.